Here's What We Will Work On!
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Phase 1
Choosing the right business is arguably one of the most important decisions you will make in your lifetime!
One of the biggest reasons why people fail in business is because they choose the wrong business in the first place!
Nothing else makes sense in your business unless you get this right
Choosing your business wisely, effectively and enjoyably makes sense, doesn’t it?
Phase 2
Your branding represents what you STAND FOR, to attract your tribe.
The reason why building a brand you love is so important is because it will represent what you stand for emotionally, transactionally, and memorably.
When you get this right, you will attract your tribe, they will align with what you stand for, they’ll de inclined to buy from you, and they will become “brand evangelists.”
That’s pretty exciting, isn’t it?
Phase 3
Creating a winning offer is critical to the overall success of your business.
If you get this wrong, your business will struggle.
The reason you want a winning offer is because when you get this right, you get the joy of offering what you love, the profits of the marketplace wanting to buy your offering, and the fulfillment of delivering something your clients benefit from, and you enjoy.
And this makes your business operate more enjoyably. Does this make sense?
Phase 4
Nobody really wants to listen to another “sales pitch” or “advertisement, but everybody loves a good “once upon a time.”
Why? Because storytelling, parables, and allegory’s are engaging ways to learn, and gain deeper understandings… and they can be fun!
You do want more people to pay attention to you, don’t you?
Phase 5
One of the most common causes of business failure is the inability to consistently get customers.
The reason why you want to master promotions is because you always want to establish new relationships that can lead to clients who pay you cash.
If you don’t play your horn, there isn’t any music!
You do want an abundance of potential clients, don’t you?
Phase 6
According to the National Sales Executive Association, 80% of sales are made on the 5th to 12th Contact.
The reason why the fortune is in the follow-up is because people only buy from people they KNOW, LIKE AND TRUST.
It often (but not always) takes time to systematically build up sufficient “buying desire.”
If you do this right, you don’t have to chase people, they chase you… and that’s more desirable, isn’t it?
Phase 7
If you want to serve more paying clients, it’s easier when your calendar is full of HOT prospects !
The reason why this is important is because “cash-flow” follows calendar.
It is better to kiss a woman who is leaning into you than leaning away from you, and the same is true in your business.
Can you see how life is better when clients are chasing you?
Phase 8
The greatest “money making skill” is the ability to enroll clients with a proven sales process
The reason you want a proven sales system is if you don’t have a proven sales process, your business will struggle with inconsistent sales, because “hard work” or “guess work” is less effective or consistent than having a proven “framework.”
Of course you want to master your selling process, don’t you?
Phase 9
When you “deliver the goodies” and you are a MASSIVE contribution to the clients you serve, you create brand evangelists, and customers for life!
Why? Because exceptional service is rare and valuable in a marketplace of “mediocre” service providers.
When you “wow!” your clients with exceptional service, they will become repeat clients, awesome referral sources, give you video testimonials, and that makes life more profitable and fulfilling for you.
Client Results is the new marketing!
